Who Are We?
Our goal is to provide free, research-based content to help accelerate your physical performance. We focus on tactical advice that can be easily incorporated into your existing fitness routine.
Our team is comprised of six local fitness experts, who are certified in personal training, CrossFit, yoga, functional movements, and more. You can read about us here.
Five core values are at the heart of everything we do.
Local. We are the only general fitness resource focused exclusively on Chicago. Our founder is a Northwestern graduate who has lived in the city for 10 years. Further, each expert is affiliated with a local facility or organization. This focus allows us to delivery relevant, targeted content.
Independent. We are funded exclusively by national sponsors. This structure prevents any conflicts of interest with local organizations, such as gyms, trainers, restaurants, or any other organization. This structure preserves the quality and integrity of our content.
Credible. Our code of ethics is consistent with those of professional journalism associations. Specifically, we focus on the truthfulness, accuracy, and objectivity of our content. All claims are subject to a fact-checking process and are usually backed with a link to a scientific study. This approach is crucial for preserving the trust of our readers.
Actionable. The goal of each article is to get you moving as soon as possible. The majority of our content contains recommendations, price information, locations, and other tactical information needed to start immediately.
Visual. We are not designers, but we routinely hire them to help convert our boring text into simple infographics and other visual elements. We believe that this makes each article a little better, easier to understand, and more “shareable”. Our goal is to reach the largest audience possible.
Do You Want to Use Our Graphics?
Any graphic that is branded as Chicago Fitness Report is available for free use. Feel free to share it, post it on your website, etc. However, please note that the photographs are purchased from a third party, so we are unable to share these at this time.
Do You Want to Contact Us?
We’d love to hear from you. We’re constantly looking for suggestions to improve this site. Please email any general comments, questions, or suggestions at firstname.lastname@example.org.